We analyze common mistakes that cause businesses to lose money, time, and customers when creating a website and how to avoid them.

Many business owners face problems after ordering a website: low conversion rates, performance issues, and technical difficulties.

To avoid these issues, it’s important to know the 10 most common mistakes when ordering a website and how to avoid them.

1. Choosing the cheapest contractor

  • Focusing solely on price leads to low quality.

  • A low price may mean a cookie-cutter design and a lack of support.

2. Lack of a technical specification

  • Without a clear technical specification, the studio may not deliver what you expect.

  • It’s important to specify the functionality, design, integrations, and deadlines.

3. Ignoring SEO and marketing

  • A website can be beautiful but fail to attract customers.

  • You need to incorporate SEO and analytics from the start.

4. Not considering user needs

  • The design and structure must be user-friendly.

  • Otherwise, users will leave the site without converting.

5. Lack of a studio portfolio

  • Failing to review examples of their work carries the risk of ending up with a low-quality website.

6. Lack of mobile optimization

  • The site must work properly on smartphones and tablets.

7. Not accounting for redesign and testing time

  • A website cannot be launched “quickly and without testing.”

  • Testing all forms and integrations is mandatory.

8. No maintenance plan

  • After the website launches, technical support and content updates are required.

9. Lack of a clear budget

  • Additional services (SEO, copywriting, integrations) are not accounted for.

  • It’s better to have a detailed cost estimate.

10. Poor communication with the studio

  • Slow responses and a lack of consultation create a risk of misunderstandings.

  • It’s important to feel trust and efficiency.

Conclusion

Avoiding these 10 mistakes will help you get a high-quality website that attracts customers. A well-thought-out approach to choosing a studio and defining the technical specifications ensures a quick launch and the effectiveness of the website.