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Analytics service

Analytics that show the truth: full customization of GA4 and Conversions API

Most businesses make decisions based on incorrect data - browser blockers, iOS 14+, GDPR, and incorrect tracking steal 30% to 60% of conversions. We set up server-side analytics (CAPI/GTM Server-Side) so that you can see the full picture and not waste your budget.

GA4 Meta CAPI GTM Server-Side No data loss Cookieless ready

What is included in the service

01

Audit of current analytics

We check what is currently being tracked and how. We find "holes" - lost conversions, duplicate events, incorrect goals.

02

Full customization of the GA4

Event collection, conversions, e-commerce (Enhanced eCommerce), funnels, audiences. Structure of reports for your KPIs.

03

Google Tag Manager

GTM container settings, custom tags, triggers, and variables. Order and control over all pixels on the website.

04

Server-Side tracking (GTM SS)

We transfer tracking to the server - bypassing ad-blockers, iOS restrictions, and cookie blockers. Data completeness increases by 30-60%.

05

Meta Conversions API (CAPI)

We transfer events directly from the server to the Meta. Facebook/Instagram "sees" all conversions, even those hidden from the pixel. The algorithm is trained on full data → advertising is more effective.

06

Customize goals and reports

Dashboard in GA4 or Looker Studio with key metrics: cost per lead, ROAS, funnel, traffic sources.

07

Verification and delivery

We check the correctness of the transmission of all events in real time. We transfer the documentation.

Packages with prices

Service
Basic
Standard
Full
What is included
GA4 + GTM, basic conversions, audit
GA4 + GTM SS (Server-Side), all conversions, eCommerce
GA4 + GTM SS + Meta CAPI + Looker Studio Dashboard
Suitable for
Beginners, small businesses
Medium-sized business, active advertising
Serious advertising budget, e-commerce
Cost.
$299
$599
$999
Term.
3-5 days
5-7 days
7-10 days
Basic — GA4 and GTM with basic conversions. For those who are just starting to collect data and want order instead of chaos.
Standard — server-side GTM, full conversion tracking, Enhanced eCommerce. For businesses with active advertising.
Full — GA4 + GTM SS + Meta CAPI + Looker Studio Dashboard. For those who make decisions based on accurate data.

Monthly analytics service (monitoring, reports, updates) - from $199/month.

Cases / Results

E-commerce store (Fashion, 50k+ visitors/month)

Before setting up CAPI, GA4 recorded only 42% of real purchases. After the implementation of Server-Side tracking, the data accuracy is 97%.

Meta advertising campaigns are optimized on full data, and the cost per acquisition has decreased by 28%.

B2B SaaS (Lead Generation)

The client believed that organic search was the main channel. After setting up UTM and GA4 correctly, it turned out that 60% of quality leads came through email campaigns.

Reallocating the budget increased the number of leads by 45% without increasing costs.

Online store (Icon custom suit)

We found a critical bug in the checkout funnel: 68% of users abandoned the cart at the payment step due to the form not working correctly on iOS.

The fix increased the store's conversion rate by 31%.

Cleaning company (B2C, Germany)

We set up end-to-end analytics from the first click on an ad to the signing of a contract. We identified which keywords and ads bring in customers with the highest LTV.

Advertising ROI increased 2.4 times.
FAQ

Answers to frequently asked questions

The browser pixel is blocked on 30-60% of devices (iOS, Safari, extensions). Server-side CAPI bypasses these limitations by transmitting events directly from your server. You "see" conversions that are invisible to the classic pixel.
No, we don't. We deploy the container on Google Cloud Run or Stape.io. Hosting costs $10-30/month depending on traffic.
Yes. Set up Consent Mode v2 - data is transmitted in accordance with the user's consent. It is a mandatory condition for EU markets.
Basic package - 3-5 business days. Full package (with CAPI and dashboard) - 7-10 days.
Yes. We hold an online session for 1-2 hours after the project is submitted. Plus - video recording + documentation for self-study.

Implementing Web Analytics and Meta CAPI: Track Every Step Your Customer Takes Toward a Purchase

You see 1,000 visitors on your site, but don’t know why only a few are buying? Facebook and Instagram ads are working, but your dashboard shows only half of the actual orders? Ad blockers and iOS updates are “hiding” over 30% of your conversions from you.

Without professionally configured analytics, your marketing is a lottery. You can’t scale what you don’t measure. You’re wasting your budget on ineffective campaigns and not seeing real ROI, simply because standard pixels can no longer handle data tracking.

At FullPage Agency, we build a tracking system for your business. We implement a modern analytics stack: Google Analytics 4 and Meta Conversions API (CAPI). This allows us to transmit sales data directly from your server, bypassing browser limitations and ensuring maximum analytics accuracy.

What do we set up to ensure your success?

We build a technical bridge between your website, ad platforms, and your revenue:

  • Meta Conversions API (CAPI): Server-side conversion tracking for Meta Ads. You see 100% of orders, even if the customer has AdBlock or iOS 14+.

  • Google Analytics 4 Integration: In-depth configuration of events, scrolls, interactions, and complex conversion funnels.

  • Google Tag Manager (Server-Side): We move tracking to the server side. This speeds up the website and improves data security.

  • Advanced E-commerce: Detailed reports on product movement—from product page views to repeat purchases (LTV).

  • End-to-End Analytics: We consolidate data from your website, ad platforms, and your CRM into a single, easy-to-understand report.

Why does FullPage analytics deliver better results?

We don’t just “put code on the site”; we create a decision-making tool:

  1. Meta Ads tracking with zero data loss. Thanks to CAPI, your advertising algorithms receive complete data. This lowers the cost per lead (CPA) because Facebook better understands exactly who is buying.

  2. Data cleanliness and deduplication. We configure the system so that a single purchase isn’t counted twice via the pixel and the server. You see only real numbers.

  3. Reports in Looker Studio. Instead of thousands of spreadsheets—one convenient dashboard with your key KPIs (ROAS, ROMI, cost per lead) in real time.

  4. Ready to scale. Easily connect new traffic channels (SEO, PPC, SMM) without data chaos.

Analytics is the heart of your advertising. Learn how we use data for effective Google Ads campaigns.

We implement basic analytics as early as the custom website development stage.

Stop budget drainage due to incorrect data.

Order a free audit - we'll show you how many conversions you're not seeing right now and how to fix it in 24 hours.

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