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Advertising service

Targeting in Meta: Instagram and Facebook ads that generate leads, not likes

Millions of people scroll through their Instagram and Facebook feeds every day. Your offer should be there at the right time - in front of the right audience. We customize Meta Ads so that every hryvnia spent is converted into real conversions.

Meta Ads Instagram Facebook Conversions API Lookalike Retargeting

What is included in the service

01

Audit of the current account

If you have already launched ads, we check the structure of campaigns, pixel settings, quality of audiences, and reasons for inefficiency.

02

Strategy and audiences

We identify target audience segments, build Lookalike audiences based on your customers, and set up retargeting.

03

Setting up the Meta Pixel + Conversions API

Full event tracking: views, leads, purchases. Server-side CAPI ensures that Facebook sees all conversions even after iOS 14+.

04

Creating and testing creatives

Terms of reference for banners and videos, recommendations for texts, testing of various formats (Stories, Reels, Feed, Carousel).

05

Launch and optimize campaigns

We distribute the budget between campaigns based on their effectiveness. We scale what works and stop what doesn't.

06

Monthly reporting

Report with key metrics: CPL (cost per lead), CPM, CTR, ROAS, reach. Transparent and unadorned.

Packages with prices

Service
Start
Business
Pro
Client's advertising budget
up to $800/month
$800-$3,000/month
$3 000+/month
What is included
1-2 campaigns, basic audiences, monthly optimization
Up to 5 campaigns, Lookalike, retargeting, A/B tests
Full funnel, CAPI, dynamic advertising (catalog), priority
Agency fee/mo.
$349
$649
$1 099
Start — 1-2 campaigns, basic audiences, monthly optimization. Ideal for the first launch or niche testing.
Business — up to 5 campaigns, Lookalike, retargeting, A/B tests of creatives. For companies that want a steady flow of leads.
Pro — full funnel, CAPI, dynamic ads with catalog, priority. For e-commerce and businesses with a large advertising budget.

The advertising budget is paid directly to Meta. The cost of creative production (banners/video) is paid separately or included by agreement.

Cases / Results

Cosmetology clinic (Kyiv)

The audience is women aged 25-45 in the city. In the first month: 87 requests for consultation, CPL - $6.40. Before that, the client received 10-15 requests per month at a higher price.

Before that, the client received 10-15 applications per month at a higher price.

Online clothing store (Ukraine)

Dynamic advertising with a catalog + retargeting to abandoned carts. ROAS IS 5.8.

Revenue from Meta Ads: +340% month-on-month.

English language school (B2C)

Instagram lead forms for signing up for a trial lesson. CPL IS $3.80. Conversion from lead to payment - 24%.

The campaign's ROI for the first month was 680%.

Developer (Real Estate, Dnipro)

Promotion of a new residential complex: video ads + retargeting. 12 transactions within 3 months of the advertising campaign. The cost of one attracted customer was $420 with an average check of $45,000.

The cost per customer attracted is $420 with an average check of $45,000.
FAQ

Answers to frequently asked questions

Google is a "hot" audience that is already looking for a solution. Meta is a "warm" audience that we show solutions to before they start looking for them. For most businesses, both channels complement each other.
We recommend at least $400-600 per month. This is enough to test hypotheses and get the first data. For active scaling - from $1,000/month.
We provide a detailed technical specification for your designer or prepare static banners on our own. Video content production is a separate service or contractors on recommendation.
Not always. For lead generation, you can use Meta Lead Forms (forms within Facebook/Instagram). For e-commerce sales, you need a website or Facebook Shop.
Yes, if you set up your audiences correctly. LinkedIn is more expensive, but Meta allows you to target by job title, industry, and interests. For B2B with an average check of up to $5,000, Meta is often more effective.

Targeted Advertising on Instagram and Facebook: Turning Reach into Steady Profit

Have you tried running ads but only received likes from people who don’t buy anything? Your budget is being spent, your “reach” is growing, but the phone stays silent and the shopping cart on your website remains empty?

In 2026, simply “setting interests” is no longer enough. Meta’s algorithms require precise data, and ad blockers and iOS updates hide up to 30% of your conversions. You’re overpaying for every lead simply because your ads are running blindly.

At FullPage Agency, we approach targeted advertising like a math problem. We don’t just create beautiful creatives—we implement the Meta Conversions API (CAPI) and server-side tracking. This gives Meta’s algorithms the full picture of your sales, allowing them to find the cheapest and most targeted leads for you.

What’s included in our performance-targeting services?

We cover every stage: from strategy to sustainable scaling:

  • Funnel and competitor analysis. We study your product to create an offer that’s impossible to refuse.

  • Technical foundation (CAPI + GTM). We set up data transmission directly from the server so that ads can “see” every buyer, even those using AdBlock.

  • Creating creatives that sell. We develop static and video banners that grab the target audience’s attention within the first 2 seconds.

  • A/B testing. We continuously test audiences, headlines, and offers, keeping only those that deliver ROI.

  • Retargeting. We “nudge” those who visited the site but didn’t complete a purchase, bringing them back into the funnel.

Why is FullPage Agency more than just “targeters”?

We focus on business metrics, not “pretty reports”:

  1. Transparent ROI. You see the actual customer acquisition cost (CAC) and return on ad spend (ROAS).

  2. Working with big data. We use Lookalike audiences based on your actual buyers from your CRM.

  3. Synergy with analytics. We integrate Meta Ads with Google Analytics 4 so you can understand the role of social media in the overall sales funnel.

Your audience is already on Instagram and Facebook. Show up at the right time.

Request a free account audit or consultation to show you what you can improve right now.

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